News from the trail

Chisholm Trail Longhorn Beef Joins GO TEXAN Program that Distinguishes Local Lone Star State Products


  • New co-op joins GO TEXAN members in promoting ‘home-grown’ goods
  • Chisholm Trail Longhorn Beef is produced on family-owned Texas ranches
  • GO TEXAN symbol to accompany Chisholm Trail marketing materials


Dallas – Sept. 1, 2009 – Texas’ own Chisholm Trail Longhorn Beef earned its Lone Star seal-of-approval by becoming the newest member of the GO TEXAN program. With this membership, Chisholm Trail signifies to consumers that its all-natural longhorn beef is raised and produced in Texas. Chisholm Trail Longhorn Beef gets its Texas credibility from the family-owned Texas ranches that allow the longhorn herds to naturally graze on the Central and North Texas landscape. The natural diet and free-roaming activity help make Chisholm Trail Longhorn Beef the sensible choice for food lovers wanting a healthier, more flavorful red meat than ordinary beef, and with the GO TEXAN brand on Chisholm Trail’s marketing materials, now they know they’re getting the freshest meat from local ranchers.


GO TEXAN helps bring ultimate awareness to consumers wanting to purchase goods and services from in-state vendors and support the local economy. Launched by the Texas Department of Agriculture in 1999, the GO TEXAN program promotes the products, culture and communities of Texas. When consumers see the recognizable GO TEXAN brand, they can be assured that the product comes from one of its more than 2,400 Lone Star providers.


“Chisholm Trail Longhorn Beef’s Texas roots run deep, so joining the GO TEXAN program was essential to showing our customers that when we say ‘local,’ we mean ‘local,’” said Mike Crawford, a Chisholm Trail Longhorn Beef partner. “Texans share a special pride about their state that you won’t find anywhere else and that includes a deep loyalty to the products and services they buy. Chisholm Trail Longhorn Beef provides Lone Star loyalists with a better-tasting, healthier red meat produced right here in Texas. This GO TEXAN membership will help spread the word.”


Longhorn beef serves as a leaner alternative to chicken, turkey, lamb, pork and venison. At only 140 calories per 3.6-ounce serving, 3.7 grams of fat and 81.5 grams of cholesterol, a lean, pasture-raised longhorn steak has less fat, cholesterol and calories than almost any other meat or poultry available. Also, it serves as a great source of nutrients like protein, iron, vitamins B6 and B12, zinc, selenium and omega-3 fatty acids that contribute to a healthier heart and immune system. To learn more about Chisholm Trail Longhorn Beef and the nutritional values associated with healthy beef, visit


About Chisholm Trail Longhorn Beef


Chisholm Trail Longhorn Beef is a rancher-owned and -operated cooperative that raises longhorns locally on family ranches around Texas. Chisholm Trail longhorns graze in pastures and thrive without added hormones or unnecessary antibiotics, placing far less stress on the natural environment than grain-fed cattle raised on factory farms. Chisholm Trail partners are focused on providing delicious red meat for healthy eaters and educating people on the nutritional significance of longhorn beef. For more information, visit