News from the trail

Chisholm Trail Longhorn Beef Brings a Tastier, Healthier Red Meat Selection to Texas Dining Tables


  • New Texas Co-op introduces all-natural longhorn beef to consumers
  • Chisholm Trail longhorns are grazed on four, family-owned Texas ranches
  • Longhorn beef serves as a lean alternative to chicken, turkey, lamb and pork


Dallas – Aug. 17, 2009 – People struggle to find a healthy substitute for their favorite meals without substituting the tastes they love. Thanks to new Chisholm Trail Longhorn Beef, taste buds must suffer no more. Chisholm Trail Longhorn Beef – great-tasting red meat for healthy eaters – ensures that food lovers no longer have to sacrifice their favorite foods at breakfast, lunch or dinner and can still maintain a healthy lifestyle. Chisholm Trail’s all-natural beef fits perfectly into any family’s favorite beef recipes without leaving their taste buds tasteless.


Chisholm Trail Longhorn Beef ( is raised on family ranches across Texas where longhorns are free to roam and graze in open pastures. Unlike ordinary beef cattle, Chisholm Trail longhorns are not grain-fed and thrive without added hormones or unnecessary antibiotics. Because of their natural diet and free-roaming activity, Chisholm Trail’s pasture-raised longhorns give food lovers a leaner, healthier red meat than ordinary beef from factory farms.


Longhorn beef also serves as a leaner alternative to chicken, turkey, lamb, pork and venison. At only 140 calories per 3.6-ounce serving, 3.7 grams of fat and 81.5 grams of cholesterol, a lean, pasture-raised longhorn steak has less fat, cholesterol and calories than almost any other meat or poultry available. Also, it serves as a great source of nutrients like protein, iron, vitamins B6 and B12, zinc, selenium and omega-3 fatty acids that contribute to a healthier heart and immune system.


“With Chisholm Trail Longhorn Beef, you get a more flavorful red meat selection that is part of a healthy diet,” said Mike Crawford, a Chisholm Trail Longhorn Beef partner. “Most people, myself included, want to eat healthy food and live a healthier lifestyle, but it can be extremely difficult to find healthy food that tastes great. Chisholm Trail Longhorn Beef allows you to enjoy those sirloin kabobs, juicy hamburgers and tender pot roast without the guilt or loss of flavor. You’ll be thrilled to know that eating healthy can taste so good.”


Chisholm Trail Longhorn Beef Quick Facts


  • Chisholm Trail Longhorn Beef is a rancher-owned and -operated cooperative in Texas.
  • All of the Chisholm Trail longhorns are grazed on four, family-owned Texas ranches: Cactus Ridge Ranch in Montague County, Lonesome Cowboy Ranch in Hunt County, Red Peak Ranch in Mills County and Wolf Ridge Ranch in Cook County.
  • According to a Texas A&M University report on “Nutrient Density of Beef from Texas Longhorn Cattle,” a 3.6-ounce serving of longhorn beef contains 140 calories, 3.7 fat grams and 81.5 grams of cholesterol, compared to the same serving size of lean ground beef which has 272 calories, 18.5 grams of fat and 87.7 grams of cholesterol.
  • On average, longhorn beef is more affordable than Kobe beef and comparative to the costs of regular beef.
  • Pasture-raised longhorn beef contains significantly more omega-3 fatty acids than grain-fed cattle. Studies show that Omega-3s help brain stimulation and aid children with learning disabilities as well as lower risk of heart disease, arthritis and cancer. They even help fight wrinkles and block fat-cell formation.
  • One 3.6-ounce serving of Chisholm Trail Longhorn Beef provides 30 percent of your daily selenium allowance. Under-publicized and unknown to many people, selenium has been associated with better infection-fighting power and reduced risk of heart disease and certain types of cancer.
  • Chisholm Trail longhorns have low environmental impact on their natural habitat.
  • Food lovers can look for Chisholm Trail Longhorn Beef in local stores and restaurants.
  • To learn more about Chisholm Trail Longhorn Beef and the nutritional values associated with healthy beef, visit


About Chisholm Trail Longhorn Beef


Chisholm Trail Longhorn Beef is a rancher-owned and -operated cooperative that raises longhorns locally on family ranches around Texas. Chisholm Trail longhorns graze in pastures and thrive without added hormones or unnecessary antibiotics, placing far less stress on the natural environment than grain-fed cattle raised on factory farms. Chisholm Trail partners are focused on providing delicious red meat for healthy eaters and educating people on the nutritional significance of longhorn beef. For more information, visit